We need to recognise the labour involved in these emerging practices; existing teams are great at making things happen, making it feel possible, and making it as simple as they can for those of us who are experiencing it as users. But if the practices are to be embedded and widespread, that extra labour needs to be recognized and accounted for. People often can’t just turn up and flip a switch. And those who are told it’s just that easy are being sold something. In some institutions I am seeing a lot of recruitment in learning design and technology enhanced learning roles, in some I am seeing restructures with no overall increase in numbers, and of course some are either not changing or even reducing their numbers.